Join My ‘Street Team!’

Hey, everyone! How would you like to join my ‘Street Team?’


Street Team

How is everyone this Monday?

I’m great thanks. We’ve had weeks of unprecedented good weather for the West Coast of Scotland and I have been relaxing with family and reflecting on the recent launch of my third Ridge Walker thriller, The Piper’s Promise.

street team

Whilst it’s been the most successful book launch I’ve ever had, I’m still learning that I have a lot more to learn about marketing my books better.

There’s a whole marketing niche relating to book launches and I’m only now just realising why- with four books published already!

So with that in mind, I want to ask you if you’d like to be part of my Alex Breck’s Diamond Dogs Street Team?

If you’re anything like me, you’ll be asking, ‘What the hell is a ‘Street Team?’ 

I’m glad you asked.

Here’s what Google said:

A street team is a group of volunteers who band together to promote an author and his or her book. Members of a street team are motivated by their love of an author’s work to promote it to as many people as possible. Street teams originated on the music scene before the digital age.


So, you’ve got to like the books.

I’m not asking you to compare me to legends like Ian Rankin, Chris Brookmyre or anything like that, let’s be realistic! This isn’t about bullshitting. It’s just about helping an indie author get his books in front of more readers, that’s all.

Depending on the size of an author’s fan base, a successful Street Team should be able to do the following:

  1. Recruit willing volunteers who are able to promote on social media
  2. Have members post and encourage others to post reviews of the author’s books
  3. Motivate and challenge members to engage in promotional activities and have fun
  4. Provide feedback on new book ideas, sample chapters and cover art

Good authors should be happy to provide copies of the books for review. They’re called advanced review copies or ARC’s but in no way are people being rewarded for giving biased or overly favourable reviews as this is totally against Amazon’s terms and conditions and will only result in both the author and the reviewer getting closed down.

That said, I’ll be giving away signed paperbacks, autographed bookmarks and all sorts of author swag to my Street Team, depending on how much they get their sleeves rolled up.

You can find out a wee bit more about our Street Team over on a dedicated page on my blog.

>>  If YOU want to be part of the ‘Diamond Dogs Street Team’ then click HERE  << 

I’m really excited about my new Street Team and if you’re an aspiring or struggling author then I’d thoroughly encourage you to start your very own team! If you do, please let me know how you get on!

Catch up soon!

Alex x

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New Trailer For ‘The Devil You Know’

Have you seen this new trailer for ‘The Devil You Know?’


The video was made by a fellow Scots writer pal, Billy McLaughlin. Like me, he’s part of a group of gruesome Scottish writers called Write Scotland and we’re going to make some noise this year, just wait and see.

You can get a copy of my stand-alone thriller by clicking the image below!

trailer for the devil you know

All the best!

Alex x

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Have you listened to my new Podcast show Alex Breck’s Banter yet?

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‘The Piper’s Promise’ Hits the Amazon Top 20

‘The Piper’s Promise’ hits the Amazon Top 20!


Top 20

Huge thanks to everyone who grabbed a copy of my new thriller, The Piper’s Promise during the launch week.

You helped my book get into the Amazon Top 20!

If you missed all the excitement, here’s a little bit of info about The Piper’s Promise:

“When his best friend Thad is arrested for a series of murders he didn’t commit on the wrong side of the planet, the young Scottish adventurer, Ridge Walker, must find the real killer in order to prove his innocence. But as Ridge crosses swords with a merciless adversary and the savage ethos of centuries of warrior culture, the death toll speeds up and the seemingly random slayings take on a laser-sharp accuracy slicing ever closer to those he loves.

Two worlds collide in this race against time. As he sinks deeper into the macabre quagmire of a sick and vengeful mind he begins to realise the full horror that awaits him.

They say ‘the apple never falls far from the tree’ and it’s going to be a bitter harvest this season.”




‘Highly recommend to pretty much anyone and everyone

who loves a good read!’

‘More than a story, I recommend this book to readers who appreciate good writing.

I am truly impressed and hope to see more books by Alex Breck.’

‘A moving, gripping and at times disturbing thriller with the rich

scene-setting we have come to expect from Alex Breck.’


‘Another gripping adventure for Ridge Walker,

this book doesn’t disappoint!

Well-rounded characters, old and new, exciting storyline,

all told with a touch of grim humour. Buy it!’


‘A darkly comic romp from Scotland right through Central America.

Fast paced action and some great incidents along the way

to a surprise ending

– looking forward to seeing what Ridge gets up to next!’

Top 20

‘Fast paced with good characterisation… I genuinely wanted to find out what

would happen next… happy to recommend’

– Wendy H. Jones author of the DI Shona McKenzie mysteries

If you like

Passenger 19 or Play Dead or The Missing Ones

then you’ll love Alex Breck!

Find out more about Alex Breck

and get a free short story at

Crime Thriller & Mystery/Crime Fiction/Serial Killers

Crime Thriller & Mystery/Crime Fiction/British & Irish/Scottish

Mystery Thriller & Suspense/Crime/Serial Killers/Vengeful

Mystery Thriller & Suspense/ Thrillers/ Action-packed

Catch up soon!

Alex x

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Have you listened to my new Podcast show Alex Breck’s Banter yet?

Alex Breck's Banter Podcast Show