Hey, everyone! How would you like to join my ‘Street Team?’
How is everyone this Monday?
I’m great thanks. We’ve had weeks of unprecedented good weather for the West Coast of Scotland and I have been relaxing with family and reflecting on the recent launch of my third Ridge Walker thriller, The Piper’s Promise.
Whilst it’s been the most successful book launch I’ve ever had, I’m still learning that I have a lot more to learn about marketing my books better.
There’s a whole marketing niche relating to book launches and I’m only now just realising why- with four books published already!
So with that in mind, I want to ask you if you’d like to be part of my Alex Breck’s Diamond Dogs Street Team?
If you’re anything like me, you’ll be asking, ‘What the hell is a ‘Street Team?’
I’m glad you asked.
Here’s what Google said:
A street team is a group of volunteers who band together to promote an author and his or her book. Members of a street team are motivated by their love of an author’s work to promote it to as many people as possible. Street teams originated on the music scene before the digital age.
So, you’ve got to like the books.
I’m not asking you to compare me to legends like Ian Rankin, Chris Brookmyre or anything like that, let’s be realistic! This isn’t about bullshitting. It’s just about helping an indie author get his books in front of more readers, that’s all.
Depending on the size of an author’s fan base, a successful Street Team should be able to do the following:
- Recruit willing volunteers who are able to promote on social media
- Have members post and encourage others to post reviews of the author’s books
- Motivate and challenge members to engage in promotional activities and have fun
- Provide feedback on new book ideas, sample chapters and cover art
Good authors should be happy to provide copies of the books for review. They’re called advanced review copies or ARC’s but in no way are people being rewarded for giving biased or overly favourable reviews as this is totally against Amazon’s terms and conditions and will only result in both the author and the reviewer getting closed down.
That said, I’ll be giving away signed paperbacks, autographed bookmarks and all sorts of author swag to my Street Team, depending on how much they get their sleeves rolled up.
You can find out a wee bit more about our Street Team over on a dedicated page on my blog.
I’m really excited about my new Street Team and if you’re an aspiring or struggling author then I’d thoroughly encourage you to start your very own team! If you do, please let me know how you get on!
Catch up soon!
Have you listened to my new Podcast show Alex Breck’s Banter yet?